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Work with Your Agent
Your
agent is in the market every day - no one can offer you a
better view of pricing and sales activity. Once your agent
is familiar with your home and its features, he or she can
prepare a comparative market analysis and propose a listing
price. Seriously consider this pricing, but don't be
hesitant to disagree or suggest another figure - just try to
be realistic
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Consider Market
Conditions
Real
estate markets are highly cyclical. While home prices have
typically risen over extended periods of time, the road is
sometimes a bumpy one. The price you will get for your home
- and the time it will take to get it - depend to a great
extent on the overall state of the market. Our guide to
evaluating real estate markets can help you figure out how
to proceed.
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Be Objective About
Your House
It's
important to be objective about your home when setting
pricing. Remember, it's really not relevant what you paid or
how much you love the property - the important consideration
is what the market will bear at this time
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How Quickly Do You
Need to Sell?
Setting real estate prices is not an exact science. A low
asking price may generate a fast sale, while a bit of
patience - and a higher listing price - may allow you to net
a larger figure. It's important to be honest with yourself
about your needs when setting a price. Our quick sale
checklist can help you decide if it makes sense to accept a
bit less in return for a faster sale.
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Is Your Home
Overbuilt?
Generally, nicer homes yield higher sales prices. This
relationship begins to diverge a bit, however, near the top
of the market. Overbuilt homes rarely sell for the prices it
appears that they should. Buyers in the price range of the
overbuilt home are generally interested in more upscale
communities, while the typical buyer for the area cannot
afford to pay a significantly higher price. If your home is
overbuilt you may have to accept the fact that you won't be
able to get the price you think you should
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